PG Diploma in
AI Integrated Digital Marketing (1 Year)
This is one of the best digital marketing courses in Kerala that will transform your marketing future into leading the digital ecosystem by integrating the Advanced SEO, Social Dynamics, and CRM architecture with an emphasis on AI.
Everything You Need to Know
From core modules to hands-on projects, here is everything you need to know before enrolling in our industry-focused Digital Marketing program.
Duration
1 Year (48 Weeks)
Classess
Monday To Friday
Mode
Online & Offline
What You Will Learn
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
Google Ads
SEM
Social Media
Marketing
Web
Analytics
E-commerce
Marketing
Email
Marketing
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
Google Ads
SEM
Social Media
Marketing
Web
Analytics
E-commerce
Marketing
Email
Marketing
SEO (Search
Engine Optimization )
Course Curriculum
Month 1: Foundations of Digital Marketing & AI Overview
Topics Covered
Practical / Case Study:
- Introduction to Digital Marketing Ecosystem
- Traditional vs. Digital Channels
- Market Research, Segmentation, and Buyer Persona
- Role of Artificial Intelligence in Digital Marketing
- Understanding Search Engines & Algorithms
- AI Tools Overview (ChatGPT, Jasper, Gemini, Copilot, Midjourney)
- Digital Marketing Funnel and Conversion Strategy
Practical / Case Study:
- Create a basic digital marketing plan using AI tools
- Conduct market research using ChatGPT and Google Trends
Month 2: Website Development & SEO Fundamentals
Topics Covered
Practical / Case Study:
- Introduction to WordPress / No-Code Platforms
- Domain, Hosting, and CMS Setup
- Basics of Search Engine Optimization (SEO)
- On-Page SEO & Meta Optimization
- Content Optimization with AI Tools
- Google Search Console & Analytics Overview
- Competitor Research and Keyword Planning
Practical / Case Study:
- Build and optimize a website using AI-driven SEO tools
- Perform competitor analysis and keyword mapping
Month 3: Advanced SEO & Analytics Integration
Topics Covered
Practical / Case Study:Perform complete SEO audit of a demo website
- Technical SEO (Crawling, Indexing, Core Web Vitals)
- Backlink Strategies and Off-Page Optimization
- Local SEO & Voice Search Optimization
- AI Tools for Predictive SEO (SurferSEO, RankIQ, MarketMuse)
- Google Analytics 4 (GA4) & Tag Manager Setup
- AI-Based Performance Reporting and Trend Analysis
Practical / Case Study:
- Perform complete SEO audit of a demo website
- Generate AI-powered SEO reports using Looker Studio
Month 4: Social Media Marketing & AI Automation
Topics Covered
Practical / Case Study:
- Social Media Platforms Overview (Meta, Instagram, LinkedIn, YouTube, X)
- Content Strategy & Branding
- AI-Based Content Calendar Creation
- Visual & Video Content Design (Canva AI, Leonardo AI, Midjourney)
- AI Scheduling Tools (Hootsuite, Buffer, Meta AI)
- Engagement Prediction & Sentiment Analytics
Practical / Case Study:
- Plan and design a 30-day social media campaign using AI tools
- Track engagement and performance through Meta AI Dashboard
Month 5: Paid Advertising & Performance Marketing
Topics Covered
- Introduction to Google Ads, Meta Ads & YouTube Ads
- Search, Display, Shopping & Performance Max Campaigns
- Pixel Setup, Audience Segmentation & Smart Bidding
- AI Copywriting for Ads (AdCreative AI, Jasper)
- ROI Tracking & Attribution Models
- A/B Testing and Conversion Optimization
- Create and analyze a Google Ad campaign
- Compare ad performance using AI metrics
Month 6: Content, Influencer & Email Marketing
Topics Covered
- Content Marketing Strategy & Storytelling
- Blog Writing with ChatGPT & Jasper AI
- Video Marketing (Shorts, Reels, AI Editing Tools)
- Influencer Outreach & Performance Tracking
- Email Automation (Mailchimp, HubSpot, Brevo)
- Personalization & Behavioural Triggers
- Build an AI-powered email funnel campaign
- Execute a micro-influencer collaboration project
Month 7: CRM Integration & Marketing Automation
Topics Covered
- Introduction to Customer Relationship Management (CRM)
- Marketing Funnels & Lead Nurturing Automation
- Chatbot Marketing (ManyChat, Drift, Meta AI Assistant)
- Retargeting Campaigns & Predictive AI Analytics
- Lead Scoring and Retention Strategy
- Create an AI chatbot for website integration
- Design a lead automation funnel using HubSpot CRM
Month 8: Data-Driven Marketing & Predictive Analytics
Topics Covered
- Google Data Studio & Looker Dashboard Creation
- Conversion Rate Optimization (CRO)
- A/B Testing & Heatmaps
- Predictive Analytics for Consumer Behaviour
- Marketing KPIs & ROI Forecasting
- Dashboard Reporting & Visualization
- Develop a marketing dashboard using Looker Studio
- Generate predictive performance insights with AI
Month 9: Branding, PR & Online Reputation Management (ORM)
Topics Covered
- Building Brand Identity and Voice
- Public Relations (PR) Strategy and AI Media Tools
- AI in Reputation Monitoring and Sentiment Analysis
- Brand Crisis Handling & Case Studies
- Tools: Brand24, Mention, Google Alerts
- Develop an online reputation plan for a brand
- Conduct sentiment analysis using AI
Month 10: E-Commerce & AI Personalization
Topics Covered
- E-Commerce Setup (Shopify, WooCommerce)
- Product Listings & AI Description Optimization
- Retargeting & Upselling Campaigns
- CRM + Analytics Integration
- AI Product Recommendation Engines
- AI-Powered Consumer Insights
- Build and manage an e-commerce demo store
- Analyze customer journeys through AI dashboards
Month 11: Future Technologies in Marketing
Topics Covered
- Web 3.0 & Blockchain Marketing Basics
- Metaverse Advertising & Virtual Experiences
- AR / VR Marketing Campaigns
- Voice Search & Visual Commerce
- AI Ethics, Privacy & Responsible Marketing
- Design a metaverse marketing prototype
- Present a voice-search-optimized content plan
Month 12: Project & Professional Readiness
Topics Covered
- AI-Integrated Marketing Project Execution
- Cross-Platform Campaign Integration
- Final Analytics Dashboard Creation
- Portfolio Building & Interview Preparation
- Career Guidance & Certification Process
- Execute a real-world AI marketing campaign
- Final Project Presentation & Viva
Tools You Will Learn
Course Curriculum
Month 1: Foundations of Digital Marketing & AI Overview
Topics Covered
Practical / Case Study:
- Introduction to Digital Marketing Ecosystem
- Traditional vs. Digital Channels
- Market Research, Segmentation, and Buyer Persona
- Role of Artificial Intelligence in Digital Marketing
- Understanding Search Engines & Algorithms
- AI Tools Overview (ChatGPT, Jasper, Gemini, Copilot, Midjourney)
- Digital Marketing Funnel and Conversion Strategy
Practical / Case Study:
- Create a basic digital marketing plan using AI tools
- Conduct market research using ChatGPT and Google Trends
Month 2: Website Development & SEO Fundamentals
Topics Covered
Practical / Case Study:
- Introduction to WordPress / No-Code Platforms
- Domain, Hosting, and CMS Setup
- Basics of Search Engine Optimization (SEO)
- On-Page SEO & Meta Optimization
- Content Optimization with AI Tools
- Google Search Console & Analytics Overview
- Competitor Research and Keyword Planning
Practical / Case Study:
- Build and optimize a website using AI-driven SEO tools
- Perform competitor analysis and keyword mapping
Month 3: Advanced SEO & Analytics Integration
Topics Covered
Practical / Case Study:Perform complete SEO audit of a demo website
- Technical SEO (Crawling, Indexing, Core Web Vitals)
- Backlink Strategies and Off-Page Optimization
- Local SEO & Voice Search Optimization
- AI Tools for Predictive SEO (SurferSEO, RankIQ, MarketMuse)
- Google Analytics 4 (GA4) & Tag Manager Setup
- AI-Based Performance Reporting and Trend Analysis
Practical / Case Study:
- Perform complete SEO audit of a demo website
- Generate AI-powered SEO reports using Looker Studio
Month 4: Social Media Marketing & AI Automation
Topics Covered
Practical / Case Study:
- Social Media Platforms Overview (Meta, Instagram, LinkedIn, YouTube, X)
- Content Strategy & Branding
- AI-Based Content Calendar Creation
- Visual & Video Content Design (Canva AI, Leonardo AI, Midjourney)
- AI Scheduling Tools (Hootsuite, Buffer, Meta AI)
- Engagement Prediction & Sentiment Analytics
Practical / Case Study:
- Plan and design a 30-day social media campaign using AI tools
- Track engagement and performance through Meta AI Dashboard
Month 5: Paid Advertising & Performance Marketing
Topics Covered
- Introduction to Google Ads, Meta Ads & YouTube Ads
- Search, Display, Shopping & Performance Max Campaigns
- Pixel Setup, Audience Segmentation & Smart Bidding
- AI Copywriting for Ads (AdCreative AI, Jasper)
- ROI Tracking & Attribution Models
- A/B Testing and Conversion Optimization
- Create and analyze a Google Ad campaign
- Compare ad performance using AI metrics
Month 6: Content, Influencer & Email Marketing
Topics Covered
- Content Marketing Strategy & Storytelling
- Blog Writing with ChatGPT & Jasper AI
- Video Marketing (Shorts, Reels, AI Editing Tools)
- Influencer Outreach & Performance Tracking
- Email Automation (Mailchimp, HubSpot, Brevo)
- Personalization & Behavioural Triggers
- Build an AI-powered email funnel campaign
- Execute a micro-influencer collaboration project
Month 7: CRM Integration & Marketing Automation
Topics Covered
- Introduction to Customer Relationship Management (CRM)
- Marketing Funnels & Lead Nurturing Automation
- Chatbot Marketing (ManyChat, Drift, Meta AI Assistant)
- Retargeting Campaigns & Predictive AI Analytics
- Lead Scoring and Retention Strategy
- Create an AI chatbot for website integration
- Design a lead automation funnel using HubSpot CRM
Month 8: Data-Driven Marketing & Predictive Analytics
Topics Covered
- Google Data Studio & Looker Dashboard Creation
- Conversion Rate Optimization (CRO)
- A/B Testing & Heatmaps
- Predictive Analytics for Consumer Behaviour
- Marketing KPIs & ROI Forecasting
- Dashboard Reporting & Visualization
- Develop a marketing dashboard using Looker Studio
- Generate predictive performance insights with AI
Month 9: Branding, PR & Online Reputation Management (ORM)
Topics Covered
- Building Brand Identity and Voice
- Public Relations (PR) Strategy and AI Media Tools
- AI in Reputation Monitoring and Sentiment Analysis
- Brand Crisis Handling & Case Studies
- Tools: Brand24, Mention, Google Alerts
- Develop an online reputation plan for a brand
- Conduct sentiment analysis using AI
Month 10: E-Commerce & AI Personalization
Topics Covered
- E-Commerce Setup (Shopify, WooCommerce)
- Product Listings & AI Description Optimization
- Retargeting & Upselling Campaigns
- CRM + Analytics Integration
- AI Product Recommendation Engines
- AI-Powered Consumer Insights
- Build and manage an e-commerce demo store
- Analyze customer journeys through AI dashboards
Month 11: Future Technologies in Marketing
Topics Covered
- Web 3.0 & Blockchain Marketing Basics
- Metaverse Advertising & Virtual Experiences
- AR / VR Marketing Campaigns
- Voice Search & Visual Commerce
- AI Ethics, Privacy & Responsible Marketing
- Design a metaverse marketing prototype
- Present a voice-search-optimized content plan
Month 12: Project & Professional Readiness
Topics Covered
- AI-Integrated Marketing Project Execution
- Cross-Platform Campaign Integration
- Final Analytics Dashboard Creation
- Portfolio Building & Interview Preparation
- Career Guidance & Certification Process
- Execute a real-world AI marketing campaign
- Final Project Presentation & Viva
Tools You Will Learn
View Other Courses
Frequently Asked Questions
Students, graduates, job seekers, professionals, and career changers can join our skill development programs based on their interest and eligibility.
Yes, our programs are designed to be practical and job-focused, with real-world training, hands-on sessions, and industry-relevant skills.
Yes, D Soft Institute offers both online and offline training options so learners can choose the mode that fits their schedule and convenience.
Anyone looking to improve their career opportunities through professional skill development can join, including freshers and working professionals.
Our programs are open to learners from different educational and professional backgrounds who want to build strong, employable skills.
