Certificate in
Digital Marketing (3 Months)
With this 3-month program, you will be an expert in Email Marketing and Reputation Architecture with the digital marketing courses in Kerala. To secure a high-paying career in this rapidly changing world, the technical mastery in this digital marketing course will ensure you have the soft skills to succeed in today’s digital economy.
Everything You Need to Know
From core modules to hands-on projects, here is everything you need to know before enrolling in our industry-focused Digital Marketing program.
Duration
1 Year (48 Weeks)
Classess
Monday To Friday
Mode
Online & Offline
What You Will Learn
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
Google Ads
SEM
Social Media
Marketing
Web
Analytics
E-commerce
Marketing
Email
Marketing
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
Google Ads
SEM
Social Media
Marketing
Web
Analytics
E-commerce
Marketing
Email
Marketing
SEO (Search
Engine Optimization )
Course Curriculum
Module 1 : Inroduction To SEO
Topics Covered
- Google Analytics 4 (GA4)
- Email Marketing & Automation (Mailchimp / Brevo)
- Content Marketing & Blogging with AI (Jasper / ChatGPT)
- Digital Marketing Strategy Planning
- Lead Generation & CRM Overview
- Freelancing / Job Readiness Training
- Portfolio Building & Interview Preparation
- Build a complete digital marketing plan for a real brand
- Present campaign performance using analytics dashboard
Month 2: Social Media & Paid Advertising
Topics Covered
- Social Media Marketing (Meta, Instagram, LinkedIn, YouTube, X)
- Branding & Content Strategy for Social Media
- Facebook & Instagram Ads – Campaign Setup
- Google Ads – Search, Display & Video Campaigns
- AI Tools for Ad Copywriting (ChatGPT, AdCreative AI)
- Influencer Marketing & Hashtag Strategy
- Measuring ROI & Conversion Tracking
- Design a 7-day social media campaign
- Create a simulated Google & Meta Ad Campaign
Month 3: Advanced Tools, Analytics & Professional Readiness
Topics Covered
- Google Analytics 4 (GA4)
- Email Marketing & Automation (Mailchimp / Brevo)
- Content Marketing & Blogging with AI (Jasper / ChatGPT)
- Digital Marketing Strategy Planning
- Lead Generation & CRM Overview
- Freelancing / Job Readiness Training
- Portfolio Building & Interview Preparation
- Build a complete digital marketing plan for a real brand
- Present campaign performance using analytics dashboard
Tools You Will Learn
Course Curriculum
Month 1: Fundamentals of Digital Marketing & SEO Basics
Topics Covered
- Introduction to Digital Marketing & Its Importance
- Understanding Online Consumer Behavior
- Search Engines & Website Fundamentals
- Basics of Search Engine Optimization (SEO)
- Keyword Research, On-Page & Off-Page SEO
- Google Search Console & Analytics Introduction
- Competitor Analysis & SEO Reporting
- Create a sample SEO-optimized webpage
- Perform keyword research & site audit using AI tools
Month 2: Social Media & Paid Advertising
Topics Covered
- Social Media Marketing (Meta, Instagram, LinkedIn, YouTube, X)
- Branding & Content Strategy for Social Media
- Facebook & Instagram Ads – Campaign Setup
- Google Ads – Search, Display & Video Campaigns
- AI Tools for Ad Copywriting (ChatGPT, AdCreative AI)
- Influencer Marketing & Hashtag Strategy
- Measuring ROI & Conversion Tracking
- Design a 7-day social media campaign
- Create a simulated Google & Meta Ad Campaign
Month 3: Advanced Tools, Analytics & Professional Readiness
Topics Covered
- Google Analytics 4 (GA4)
- Email Marketing & Automation (Mailchimp / Brevo)
- Content Marketing & Blogging with AI (Jasper / ChatGPT)
- Digital Marketing Strategy Planning
- Lead Generation & CRM Overview
- Freelancing / Job Readiness Training
- Portfolio Building & Interview Preparation
- Build a complete digital marketing plan for a real brand
- Present campaign performance using analytics dashboard
Tools You Will Learn
View Other Courses
Frequently Asked Questions
Students, graduates, job seekers, professionals, and career changers can join our skill development programs based on their interest and eligibility.
Yes, our programs are designed to be practical and job-focused, with real-world training, hands-on sessions, and industry-relevant skills.
Yes, D Soft Institute offers both online and offline training options so learners can choose the mode that fits their schedule and convenience.
Anyone looking to improve their career opportunities through professional skill development can join, including freshers and working professionals.
Our programs are open to learners from different educational and professional backgrounds who want to build strong, employable skills.
Latest On Instagram
24×7 Support
Online Form Help,
Anytime