Professional Certificate in
AI-Powered Digital Marketing (6 Months)
By combining Advanced tools, Branding, and E-commerce, this course will make you an expert in digital marketing courses in Kerala. In the current world economy, this course provides you with the opportunity to unleash your skills in the digital landscape within just 6 months.
Everything You Need to Know
From core modules to hands-on projects, here is everything you need to know before enrolling in our industry-focused Digital Marketing program.
Duration
1 Year (48 Weeks)
Classess
Monday To Friday
Mode
Online & Offline
What You Will Learn
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
Google Ads
SEM
Social Media
Marketing
Web
Analytics
E-commerce
Marketing
Email
Marketing
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
SEO (Search
Engine Optimization )
Google Ads
SEM
Social Media
Marketing
Web
Analytics
E-commerce
Marketing
Email
Marketing
SEO (Search
Engine Optimization )
Course Curriculum
Month 1: Foundations of Digital Marketing & AI Integration
Topics Covered
- Introduction to Digital Marketing Ecosystem
- Understanding Traditional vs. Digital Channels
- Market Research & Target Audience Profiling
- Basics of SEO, SEM, and Content Marketing
- Role of Artificial Intelligence in Digital Marketing
- Overview of Chatbots, Predictive Analytics & Automation
- AI Tools for Copywriting and Creative Design
- Creating a basic digital marketing plan for a product
- Using AI tools like ChatGPT and Canva AI for content generation
Month 2: Search Engine Optimization (SEO) & AIDriven Analytics
Topics Covered
- On-Page and Off-Page Optimization
- Keyword Research using AI-assisted tools
- Link-Building Strategies & Backlink Analysis
- Google Search Console & Analytics Overview
- AI-Based SEO Automation Tools
- Competitor Analysis & Predictive Keyword Trends
- Creating a basic digital marketing plan for a product
- Using AI tools like ChatGPT and Canva AI for content generation
Month 3: Social Media Marketing & AI Automation Tools
Topics Covered
Create a 7-day AI-assisted social media campaign Analyze engagement using Meta Business Suite
- Social Media Platforms Overview
- Content Calendar Creation & Branding Strategy
- AI-Generated Visuals (Canva Magic Studio, Leonardo AI, Midjourney Overview)
- AI Scheduling & Chatbot Marketing
- Influencer Collaboration & Campaign Planning
- Social Media Ad Optimization using AI Insights
Create a 7-day AI-assisted social media campaign Analyze engagement using Meta Business Suite
Month 4: Paid Advertising, Performance Optimization & AI Targeting
Topics Covered
- Understanding Paid Advertising (Ecosystem & Platforms)
- Google Ads – Search, Display, Shopping & Performance Max Campaigns
- Meta Ads (Facebook & Instagram) – Ad Manager, Audience Creation & Budgeting
- YouTube Marketing – Video Ad Formats & AI-Enhanced Recommendations
- AI-Driven Targeting & Audience Segmentation (Tools like AdCreative AI)
- Conversion Tracking & Attribution Models
- Machine Learning in Ad Optimization – Smart Bidding & Lookalike Audiences
- Multi-Channel Ad Strategy & Cross-Platform Integration
- ROI Forecasting & Budget Control through AI Dashboards
- Create a full-funnel Google & Meta ad campaign using simulated budgets
- Use AI tools to generate ad copies, creative variations & analyze engagement rates
- Campaign reporting using Google Analytics 4 & Meta Business Suite
Month 5: Content, Influencer & Email Marketing with AI Integration
Topics Covered
- Advanced Content Marketing Strategies
- AI Copywriting Engines (ChatGPT, Jasper AI, Copy.ai) for Blogs & Social Posts
- Visual Content Creation using Generative AI (Canva Magic Studio, Midjourney)
- Short-Form Video Marketing (Reels, Shorts, AI Editing Tools)
- Influencer Marketing – Outreach Tools & Performance Tracking via AI Metrics
- Email Marketing Automation (Mailchimp, HubSpot, Brevo) with AI Segmentation
- Personalization & Behavioral Triggers through Predictive AI Engines
- A/B Testing of Email Subject Lines and Content via AI Insights
- Brand Consistency & Reputation Management with AI Monitoring
- Plan and execute an AI-powered email campaign with segmented audiences
- Create AI-generated videos for social media ads
- Perform influencer collaboration ROI analysis using AI tools
Month 6: AI Analytics, Conversion Optimization & Final Project
Topics Covered
- Advanced Google Analytics 4 (GA4) – Event Tracking & Conversion Paths
- Marketing Data Visualization (Dashboards in Google Data Studio & Looker Studio)
- AI-Based Marketing Analysis Tools (Semrush AI, SurferSEO, HubSpot AI, MarketMuse)
- Conversion Rate Optimization (CRO) with A/B and Multivariate Testing
- Predictive Analytics for Customer Behavior & Retention Strategies
- Chatbot Marketing Automation (Drift, ManyChat, Meta AI Assistant)
- Voice Search Optimization & AI SEO Enhancement
- Future Trends – Web 3.0, AI Search Engines & Personalized Marketing Automation
- Job Readiness – Portfolio Development, Interview Preparation & Project Presentation
- Build a complete AI-Integrated Digital Marketing Strategy for a selected brand
- Present campaign performance reports using Looker Studio dashboards
- Participate in mock interviews and portfolio review sessions
Tools You Will Learn
Course Curriculum
Month 1: Foundations of Digital Marketing & AI Integration
Topics Covered
- Introduction to Digital Marketing Ecosystem
- Understanding Traditional vs. Digital Channels
- Market Research & Target Audience Profiling
- Basics of SEO, SEM, and Content Marketing
- Role of Artificial Intelligence in Digital Marketing
- Overview of Chatbots, Predictive Analytics & Automation
- AI Tools for Copywriting and Creative Design
- Creating a basic digital marketing plan for a product
- Using AI tools like ChatGPT and Canva AI for content generation
Month 2: Search Engine Optimization (SEO) & AIDriven Analytics
Topics Covered
- On-Page and Off-Page Optimization
- Keyword Research using AI-assisted tools
- Link-Building Strategies & Backlink Analysis
- Google Search Console & Analytics Overview
- AI-Based SEO Automation Tools
- Competitor Analysis & Predictive Keyword Trends
- Creating a basic digital marketing plan for a product
- Using AI tools like ChatGPT and Canva AI for content generation
Month 3: Social Media Marketing & AI Automation Tools
Topics Covered
Create a 7-day AI-assisted social media campaign Analyze engagement using Meta Business Suite
- Social Media Platforms Overview
- Content Calendar Creation & Branding Strategy
- AI-Generated Visuals (Canva Magic Studio, Leonardo AI, Midjourney Overview)
- AI Scheduling & Chatbot Marketing
- Influencer Collaboration & Campaign Planning
- Social Media Ad Optimization using AI Insights
Create a 7-day AI-assisted social media campaign Analyze engagement using Meta Business Suite
Month 4: Paid Advertising, Performance Optimization & AI Targeting
Topics Covered
- Understanding Paid Advertising (Ecosystem & Platforms)
- Google Ads – Search, Display, Shopping & Performance Max Campaigns
- Meta Ads (Facebook & Instagram) – Ad Manager, Audience Creation & Budgeting
- YouTube Marketing – Video Ad Formats & AI-Enhanced Recommendations
- AI-Driven Targeting & Audience Segmentation (Tools like AdCreative AI)
- Conversion Tracking & Attribution Models
- Machine Learning in Ad Optimization – Smart Bidding & Lookalike Audiences
- Multi-Channel Ad Strategy & Cross-Platform Integration
- ROI Forecasting & Budget Control through AI Dashboards
- Create a full-funnel Google & Meta ad campaign using simulated budgets
- Use AI tools to generate ad copies, creative variations & analyze engagement rates
- Campaign reporting using Google Analytics 4 & Meta Business Suite
Month 5: Content, Influencer & Email Marketing with AI Integration
Topics Covered
- Advanced Content Marketing Strategies
- AI Copywriting Engines (ChatGPT, Jasper AI, Copy.ai) for Blogs & Social Posts
- Visual Content Creation using Generative AI (Canva Magic Studio, Midjourney)
- Short-Form Video Marketing (Reels, Shorts, AI Editing Tools)
- Influencer Marketing – Outreach Tools & Performance Tracking via AI Metrics
- Email Marketing Automation (Mailchimp, HubSpot, Brevo) with AI Segmentation
- Personalization & Behavioral Triggers through Predictive AI Engines
- A/B Testing of Email Subject Lines and Content via AI Insights
- Brand Consistency & Reputation Management with AI Monitoring
- Plan and execute an AI-powered email campaign with segmented audiences
- Create AI-generated videos for social media ads
- Perform influencer collaboration ROI analysis using AI tools
Month 6: AI Analytics, Conversion Optimization & Final Project
Topics Covered
- Advanced Google Analytics 4 (GA4) – Event Tracking & Conversion Paths
- Marketing Data Visualization (Dashboards in Google Data Studio & Looker Studio)
- AI-Based Marketing Analysis Tools (Semrush AI, SurferSEO, HubSpot AI, MarketMuse)
- Conversion Rate Optimization (CRO) with A/B and Multivariate Testing
- Predictive Analytics for Customer Behavior & Retention Strategies
- Chatbot Marketing Automation (Drift, ManyChat, Meta AI Assistant)
- Voice Search Optimization & AI SEO Enhancement
- Future Trends – Web 3.0, AI Search Engines & Personalized Marketing Automation
- Job Readiness – Portfolio Development, Interview Preparation & Project Presentation
- Build a complete AI-Integrated Digital Marketing Strategy for a selected brand
- Present campaign performance reports using Looker Studio dashboards
- Participate in mock interviews and portfolio review sessions
Tools You Will Learn
View Other Courses
Frequently Asked Questions
Students, graduates, job seekers, professionals, and career changers can join our skill development programs based on their interest and eligibility.
Yes, our programs are designed to be practical and job-focused, with real-world training, hands-on sessions, and industry-relevant skills.
Yes, D Soft Institute offers both online and offline training options so learners can choose the mode that fits their schedule and convenience.
Anyone looking to improve their career opportunities through professional skill development can join, including freshers and working professionals.
Our programs are open to learners from different educational and professional backgrounds who want to build strong, employable skills.
